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BYD (pronounced “bi ouaïlle di”), if you don’t know yet, it’s the manufacturer that is making Tesla tremble at the moment. It must be said that this very young Chinese brand which launched into the automobile industry at the dawn of the 2000s is progressing at a phenomenal speed on the commercial level. In the last quarter of 2023, it even had the nerve to overtake its Californian rival with its electric cars alone.
Unstoppable, she now has Europe in her sights. And if it has already been present on the Old Continent for a short time (including in France), it intends to strengthen its presence there by installing a factory and reassuring States and parliamentarians who are beginning to take a very dim view of success. builders from the Middle Kingdom. Indeed, the file is moving forward.
“Preliminary sale and purchase agreement”
According to theAFP, a “preliminary sale and purchase agreement” was reportedly signed last Tuesday by “the group’s leaders, including BYD president Wang Chuanfu.” As a reminder, Hungary was chosen as the country to host this new factory. The site will be located more precisely in Szeged, in the south-east of Hungary.
Operational within three years
The only small problem in this story, but one could imagine that. Just as Rome was not built in a day, “The construction of the factory will be done in stages and the factory will be open and operational within three years,” said BYD. For most Europeans, this doesn’t change much. For the French, it’s a different story. Because with production on the Old Continent, the models in the range (all 100% electric) could once again be eligible for the ecological bonus (which is no longer the case since December 15).
So certainly, the prices of BYD models are not particularly high. But as the competition has reacted and tended to lower its price range, they are no longer as attractive. However, as the brand has only just entered France, this should prevent it from reproducing MG’s excellent figures. If BYD can make a breakthrough in Europe, here, it should only really start from the moment when the models registered on our soil are produced in Europe, in 2027 therefore. Finally, if the bonus still exists by then…
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To sum up
It is therefore a certainty that the manufacturer BYD will indeed set up a factory in Europe. But it won’t come out of the ground right away.
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