Imagine the scene in France. A Citroën dealer places an order and imports a batch of C3s manufactured and initially intended for the Indian market, the price of which for each example amounts to 616,000 rupees, the equivalent of approximately €6,900. Adding transport costs and certain taxes, the city car ends up in the showroom of the unscrupulous dealer at the price of €9,000, out of all proportion to that of the new C3 soon to be manufactured in Europe, the base price of which will require at least €13,000. € (marketing in spring 2024), according to our information. You can imagine the astonishment of the parent company, and its intention to put an end to this initiative, if it came to fruition.
The bait of gain
This is almost the type of mishap that has just happened to a German dealership affiliated with the Volkswagen brand. Believing himself smarter than the others, he undertook the import across the Rhine of 22 examples of the Volkswagen ID.6 SUV, a model unknown in our latitudes since it is exclusively dedicated to the Chinese market where it is assembled by the VW-joint venture. FAW. As its name suggests, this crossover is larger than its little brothers ID.4 and ID.5, and should logically be priced higher in Germany. But its low manufacturing cost on the other side of the world makes it less expensive.
More competitive than its little European brother, whatever happens
Indeed, on its national territory, the ID.6 starts its price list from ¥259,888, or €33,700, while the ID.4, assembled in Germany, is marketed there from €40,335. Even adding its share of customs, approval and transport taxes, the ID.6 from China remains much more competitive than the ID.4, particularly in terms of price/size. Judging this type of resale to be unfair, Volkswagen management hastened to take legal action to cancel the sales. In a judgment, a court ruled that the vehicles must be seized, while Volkswagen ordered their destruction, claiming that its models produced in China are different from those sold in Europe and do not meet certain approval standards. To which the dealer replied that he had imported the vehicles legally and obtained approval from the German authorities, in particular by carrying out modifications and other software updates.
Volkswagen is playing for time
For now, the dealership in question has appealed this decision, and is confident about the outcome of this trial. But time is money and in the meantime storing the 22 vehicles costs him around €8,000, to which could be added €15,000 in destruction costs in the event of a court order.
Also read on Auto-Moto.com:
Future Renault Morphoz (2026): a strong opponent against the Tesla Model Y
Future Dacia Spring (2024): what could it look like? Our three hypotheses…
To sum up
The dealer deemed it appropriate to import models exclusively reserved for the Chinese market, under the pretext that they are cheaper than Volkswagens assembled in Europe. The brand reacted quickly.
rewrite this content and keep HTML tags