In an overall rather buoyant market, registrations of electric cars have increased much more than the average in France in 2023: +47% when sales of all energies combined have increased by just over 16%. The end of the year was particularly buoyant since their market share reached the 20% mark towards the end of the year and even exceeded it in December with 21%.
Rather encouraging figures which can be explained by the fact that the new formula bonus pushed buyers to move towards models which are no longer eligible in 2024. If at the start of the year, the wind has died down somewhat, it There’s not much to worry about them a priori. Their market share still stands at a rather decent 16% market share, which is more than in January 2023 (13%). According to cabinet Deloitte however, there are reasons to be concerned.
Purchasing intentions that are “no longer progressing”
In a survey carried out in October, 9% of French people questioned indicated that they “would choose an electric car as their next vehicle, compared to 7% in 2022”. A progression, certainly, but a rather weak progression in absolute terms which makes the interviewed specialist Guillaume Crunelle say that we “are on a plateau” and that the trend is rather worrying “if we are interested in the trajectory necessary to achieve objectives in terms of the fight against global warming. However, there are worse places than France. In Germany or the United States, purchasing intentions are quite simply falling.
For what reasons ?
Still according to this Deloitte study, the reasons explaining this low enthusiasm are multiple. And they are not surprising. Respondents highlight, for example, autonomy and recharge time. “A large majority of car buyers would like to benefit from ranges greater than 400 kilometers, as much as with a thermal car,” we can read. Range of action that more and more cars are nevertheless reaching.
However, the real problem is quite different and much less surprising. Despite real efforts made by manufacturers, buyers still find 100% electric models too expensive. With inflation not helping, “a growing proportion of French people surveyed are not ready to put more than 30,000 euros into their new car (62% in 2023 compared to 56% in 2022)”. The Deloitte specialist discusses the situation in Germany which ended purchase subsidies, which led to a collapse in sales of electrified models.
France still partially sheltered
However, we can somewhat counterbalance the conclusions of this study by recalling that France still benefits from a purchasing incentive program. The latest novelty, low-cost leasing, is even very successful. So much so that the State plans not to limit the number of files retained. Finally, as long as the envelope of 1.5 billion euros has not been spent in its entirety.
Along the same lines, even if here too the installation of charging points is slowing down somewhat, the French network is one of the densest in Europe. The fear of recharging therefore dissipates little by little.
We are certainly still waiting for news and the conversion bonus. Finally, orders have not been good in 2023. This could be felt at some point. However, these are all elements which should allow this energy to maintain at acceptable levels in 2024, or even break new records.
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To sum up
According to the results of a recent survey by Deloitte, the French are less and less inclined to buy electric cars. But should we really be worried about them?
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