Honda is slowly preparing its 100% electric future. While waiting for the first results, the brand plans to produce affordable vehicles.
Like many Japanese manufacturers, Honda is taking a cautious approach to full electrification. However, the brand will not be able to avoid the electric shift that is looming on the horizon. This pushes decision-makers to prepare a much more solid roadmap than at the start.
Thus appears in the forecasts the arrival of affordable electric cars, as Toshihiro Mibe clarified: “to increase volumes, we need more affordable vehicles”, indicated the CEO of the automobile brand. A logical statement, but which is not always the initial strategy, with some preferring to secure profits with high-end vehicles.
An electric replacement for the Honda Civic on the way
This is what partly ended the partnership with General Motors, the latter group preferring to target more profitable segments. “We decided to work alone on this affordable electric vehicle. Honda has other alternative strategies to get there”indicated T. Mibe.
Behind these statements lies a new range of electric cars from the 0 Series range presented at CES. And more precisely, these would be replacements for the Honda Civic and Jazz, two emblematic models for the brand. Also, to reduce costs, Honda plans to review battery chemistries and provide more sustainable and economical solutions. So many aspects explored by the Sustaina-C Concept which, if we do not know if it will be affordable, already has the merit of being adorable.
Why should the Honda Sustaina-C not remain a dead letter?
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