If electric cars are considered “zero emissions”, this is not in the opinion of the British advertising authority, which has just censored two spots.
Due to its own technical specifications, no pun intended, the electric car has no exhaust. From then on, it was widely considered emission-free. However, many people play with words. Latest example with the British Advertising Authority (ASA), which looked into spots from BMW and MG.
After analyzing advertisements from these two manufacturers, the ASA asked those concerned to withdraw their promotional campaigns. The reason ? The two advertisements presented the notion of a zero-emission car, which is, according to the ASA, misleading: “When electric vehicles are driven, no emissions are produced” indicated the authority, before specifying that the results are very different “during the manufacture or charging of a vehicle using electricity from the network”.
This Toyota ad deemed irresponsible for the environment has been banned
An electric car is emission-free only when it is running
The British advertising authority therefore seems to be one of those who like to play with words, by retaining the slightest source of emissions, direct and indirect, around the electric car. A decision which is not without causing Colin Walker to react: “it is common for cars, regardless of their fuel type, to be rated based on the CO2 they emit through their exhaust pipes” confided the head of transport for the Energy and Climate Intelligence Unit group, before adding that the British government has itself announced sales targets for zero-emission vehicles!
Certainly, taking into account all sources of emissions is important. However, the objectivity of the authorities is also: to date, we have not seen any advertising for thermal cars being censored because the approved CO2 emissions did not take into account those of the manufacture of the vehicle, the production from the well to the fuel pump and various transports…
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