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Royal Enfield and SIMA, which distributes the brand in France, have decided to launch the BKBO “Busted Knuckles Build-off”, a competition which will see the brand’s resellers compete in a friendly manner to prepare the most beautiful Bullet 350.
The Bullet, a legend that continues to be written
At the heart of this competition, the Royal Enfield Classic 350. This iconic motorcycle, heir to ancestral know-how, embodies timeless aesthetics and retro charm. Inspired by the post-war G2 model, it seduces with its classic lines, its teardrop-shaped tank and its inimitable sound. A true gem of motorcycling history.
The Lyon show as a setting
At Royal Enfield, customization is a religion. Each biker can shape their mount according to their wishes, making each motorcycle a truly unique work of art. This creative freedom is at the heart of the brand’s identity, allowing everyone to give free rein to their imagination.
For this first edition in France, 10 Royal Enfield dealers embarked on the BKBO 2024 adventure. From Jura Motocycles to Royal Enfield Moto Valley Arras, they all responded to the call, ready to highlight their know-how and their creativity. Each prepares a unique project, reflecting the soul of the brand while bearing the distinctive signature of each reseller.
The customized motorcycles will be unveiled during the Salon du 2 Roues, in a dedicated 72 m² space. Visitors will have the chance to discover these exceptional creations and will even have the opportunity to vote for their favorite custom using a QR code. But that’s not all !
A jury composed of influential figures from the world of motorcycles, such as Fred Krugger and Bertrand Dubet, will award a jury prize to the best custom. Ultimate recognition for participating retailers and a guarantee of quality for visitors.
You too will have your say. Come to the Salon du 2 Roues to discover these unique motorcycles and vote for your favorite. But be careful, the surprises don’t stop there. The customized motorcycles will be revealed one week before the opening of the show, to the delight of enthusiasts.
To sum up
On the occasion of the Lyon 2-wheel show, Royal Enfield is launching a customization competition around the legendary Bullet 350.
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