Like every year, the Super Bowl will be an opportunity for automobile brands (and others) to get people talking about them. In 2024, several electric cars are in the spotlight. Here are the manufacturers who have decided to position themselves and their advertising spots.
Super Bowl 2024: the publicity stunt of the year
We no longer present the Super Bowl. This major event in the world of sport has become over the years a highly anticipated moment for brands. The American football grand final is the perfect opportunity to reach a very large audience. Only companies with deep pockets can afford it, of course. Last year, the match was watched by 115.1 million American viewers.
A 30-second spot during the Super Bowl cost around $7 million. It’s extremely expensive, but it’s quite simply one of the largest annual audiences in the United States and the ideal time to raise awareness of your brand or highlight a new range of products. Historically, automobile manufacturers have always been present during the Super Bowl.
White House makes sweeping decision on electric cars
But in recent years, the astronomical sum represented by the purchase of an advertising spot has discouraged some of them. Except when it comes to promoting electric cars. This is clearly the major focus on which brands in the automotive industry have decided to communicate for five years. For example, we have already seen spots from Polestar, Kia, BMW and General Motors to promote their electric models.
The BMW i5 takes center stage
In 2024, Kia, BMW, Toyota and Volkswagen have decided to be present at the Super Bowl. These four manufacturers have even already revealed extracts from their advertising spots. Actor Cristopher Walken will promote the new BMW i5 in a spot titled “ Ad for an ad ».
Volkswagen’s big return to the Super Bowl
It’s Volkswagen’s big return to the Super Bowl. The brand had not been present since 2014. Ten years later, the company made a different choice from BMW by highlighting its community and its heritage. In the revealed teaser, we can see a succession of old photos which show motorists through the years. An advertisement called “ An American Love Story » which promises to highlight the car manufacturer’s past and its electric future.
Kia plays the poetry card with the EV9
Kia will also be there this Sunday, February 11. The EV9 SUV will notably be exhibited in front of Allegiant Stadium in Las Vegas, where the match will take place. A very moving advertising spot entitled “ The Power Within “. This one promises to be rather poetic and totally focused on the EV9 and its bi-directional charging functionality.
US says Chinese electric cars could send data to Beijing
But not only…
It’s even a double presence for the South Korean manufacturer which has also decided to partner with the Door Dash application to showcase the EV9, once again. So it’s a very nice communication move for Kia!
Toyota promotes its new Tacoma
Finally, Toyota will obviously make an appearance at the 2024 Super Bowl. The Japanese manufacturer is the official automotive partner of the NFL for this year’s game. On this occasion, the brand imagined an advertising series which features Eli Manning, a very famous former quarterback in the United States. He is looking for a new car and crashes into the filming of a commercial for the new Tacoma. A model available for the first time in a hybrid version.
On the day of the match, Toyota will broadcast another commercial, still with a humorous tone. This highlights the performance of the new Tacoma. We see passengers holding on to the handles with all their might because the sensations are so strong. In short, advertising spots to promote three electric cars and a hybrid model, while 2024 promises to be a major turning point for the American market.
rewrite this content and keep HTML tags