The preserve of a few manufacturers, the pick-up market is also turning towards electric. Hyundai sees this as an opportunity to break through and seems to be planning two models.
While it maintains a very utilitarian image in Europe, the pick-up also has a private clientele in many other regions, in North America of course, but also in South America, Asia and Australia. At home, American manufacturers still reign supreme in this segment. In the rest of the world, Ford is a major player alongside Japanese manufacturers.
But the electrification of the market could represent an opening for new entrants. Not only new brands like Tesla or Rivian, but also more traditional manufacturers wishing to extend their offering to this lucrative market. We know that Kia plans to market several pick-ups, but this is also the case for Hyundai.
In any case, this is what the filing of the new names Ioniq T7 and Ioniq T10 suggests. The first could correspond to a pickup derived from the Ioniq 7 SUV expected this year. It would be a little more imposing than the current Santa Cruz. As for the T10, it could mark the entry of the Korean brand into the “queen” category, that of so-called full-size pick-ups. Either directly facing the Cybertruck, F150 Lightning, RAM 1500 REV or Silverado EV.
Last year, Jaehoon Chang, Managing Director of Hyundai, indicated that the new IMA platform, which should replace the E-GMP of the Ioniq 5, would be adapted to all types of models, specifically mentioning pick-ups.
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