Porsche does not know the crisis despite a car market at half mast in 2021. The manufacturer announces record sales, especially for the Taycan which exceeds the 911.
The health crisis and the supply problems of microchips do not seem to have affected luxury brands in 2021. Rolls-Royce and Bentley have announced in their trade reports respective increases of 25% and 31% in their global sales. Porsche, the more widespread manufacturer, is in the same case with a very good year. The German manufacturer has announced that it has passed the 300,000 models delivered for the first time. Globally, the brand delivered 301,915 cars in 2021.
SUVs and Taycan in front of 911
Unsurprisingly, it was the Macan and Cayenne SUVs that carried Porsche this year. The brand’s smallest SUV is on the first step of the podium with 88,362 units delivered worldwide, while the Cayenne takes second place with 83,071 units delivered. On the other hand, more surprisingly, the third place is granted to the Taycan. The sedan, which more than doubled its sales figures, even exceeded the historic 911! Indeed, 41,296 units of the electric have been delivered worldwide, compared to 38,464 units for the 911, yet it also in a record year. Finally, the Panamera was delivered to 30,220 customers worldwide, while the 718 Boxster and Cayman were delivered to 20,502 customers.
Globally, the United States and China are achieving the best results. Uncle Sam’s country grew 22%, with 70,025 customers delivered. In China, the increase is more measured with 8% more than 2020, which was already a record year. 95,671 Porsches were delivered to China. Europe is not left out, especially for the German market which increased by 9% (28,565 units). In total, 86,160 European customers were delivered. Porsche notes for this region the high proportion of electrified vehicles: 40% of these European sales concerned plug-in hybrid or electric vehicles. The figure even reaches 77% for the French market!
Photos : Porsche.
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