Officially registered by Rolls-Royce on February 6, 1911, the famous Spirit of Ecstasy has just celebrated its 111th birthday. To celebrate this anniversary, and prepare the ground before the arrival of its future electric models, the British manufacturer has unveiled a reworked version of the emblem.
Changes in detail
The Rolls-Royce symbol undergoes slight modifications to become more aerodynamic. The famous “Silver Lady”, always posted on the end of the bonnet of vehicles, becomes slightly smaller, with 82.73 mm against 100.01 mm previously. The position is quite different, since the legs are slightly bent whereas they were straight up until now. One of the legs is placed very slightly forward of the other, creating a more pronounced impression of movement. The figure seems ready to take off, like a true “speed goddess” according to the brand. The drape of her dress (which some people confuse with wings) is also reworked, in order to be more aerodynamic but also more realistic.
These changes which seem minimal are nevertheless important according to the brand. They would play a role in the aerodynamic part of the future Spectre, the first 100% electric model in the range. This Wraith-looking coupé will be officially marketed in 2023, and would have a Cx of 0.26. In reality, the change is rather symbolic. Rolls-Royce claims that it still took 830 hours of work in total. We do not touch an icon in a few minutes!
The old logo still on the current range
This new logo will be affixed to the hood of the Specter and all future models, which will be electric only since the manufacturer has announced that it will switch to a zero-emission brand by 2030. The current Phantom, Ghost, Wraith, Dawn and Cullinan thermal models will keep the old emblem for the time being.
Photos : Rolls-Royce.
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